Saturday, September 24, 2016

How to send your CV to the employer?

        When sending CV-'s position, at least one unknown person, and our potential employer is getting certain impression about us. Whereas, CV is a reflect of our career and achievements, it is important to think about, how we can deliver it to a potential employer.

  Today the majority of employers are asking to send the CV on the e-mail address. It seems to be the simplest process. However, there are some rules that will help us make a positive first impression on the recipients, and allow us to fully introduce our achievements and create a convincing impression of ourselves.

         When sending the CV, the best thing is to consider:

1. The e-mail address, from which you are sending your CV, should not be created with diminutive name. Today the most business e-mail is Gmail. If you don’t have the post with your name and surname, definitely create it. It’s preferably for your post address to contain the full name and surname.

2. Pay attention to how your name will appear in e-mail, your letter and CV will receive the HR Manager. Indicate full name in Latin.

3.  The file that we attach to the letter should be called our full name in Latin letters. The CV can not be called “CV” or “John 1984” or something like this. There is no need to include the version, date of birth, language (CV is often called “CV in Georgian”) and other references. The file shouldn’t include the grammar and spelling mistakes, it is desirable to be in English and if you will decide to convey the photo, it must be official and 3X4.

4. Enter the contact information and the last place of work in the beginning of CV. This is the kind of information that HR Manager will quickly need to call or e-mail us.

5. Pay attention to what the vacancy announcement is asking for. If there’s mentioned to indicate the job title in the title (subject), invariably copy and paste it from the text to subject line; don’t write in the subject something like “My CV”, “seeking employment” or “looking for a job”.

6. Don’t forget the text of the letter. The letter should be drafted in official format, there should not be any jokes or emoticons, it is preferably to express the interest and readiness for the meeting, to include your motivation (not something like “I’m already looking for a job for 3 years”, or “I’m seeker of a job”) and be thankful.  Don’t ask for the confirming of receipt the CV and don’t forget to mention contact information in the text.

7. There’s no need to send the certificates, copies of diplomas, motivation letters or other documents if the company which has a vacancy is not asking for it.

8. Sending CV several times doesn’t mean that they will definitely phone us. This method works against you. If you are not sure if the addressee received your CV, you can just call and check it.

9. Don’t ask your relatives or friends to send the CV, if they find the interesting vacancy. The potential employer could remember us in wrong way in such case and we can make a bad impression.

10. Don’t send your CV with other person’s one, because the recipient may not pay attention that it is the resume of different people and consider only one of them. In addition, the other person’s motivation is not seem and he will get less attention.

11. Also important is the format of document. Pay attention what structure has your CV (for more information check the article “What makes a good CV”) and try not to include there extra information.

12. It will be good if you send your CV in PDF version and not as a Word file, because the format is more protected and there are less technical faults.

  These rules are created according to the most frequently observed defects and we think, it could slightly help you to take another step towards the likely job.

Good luck!

Friday, September 16, 2016

Who are you? A few things about personal branding

       What do they say about you when you are not in the room? What is your name associated with? Who are you? How do others see you? What can you offer?

        In the lively competition of 21st century this questions couldn’t be ignored. “Let the business introduce you” is still relevant, but the appearance also needs some knowledge. So, start thinking about who we are, who we want to be and what we should do for it, this means we should develop our personal branding plan.
personal branding - sphinx advisory

         If you at least once have called and said – “hello, we are starting a new, interesting project and you are the one who we definitely need, so can we meet” it doesn’t matter how will the meeting be finished, the main thing is already clear, you made the basis of creation your personal branding and one can say, first floor is already built.

         Everything is path as in case of branding product. Some years ago I have heard very interesting example on the training about branding, which is always on the top of my mind. The director of one of the international advertising company in America received a call from London and was said that they will cancel the contract with him. This was so important that the director of company boarded a plane and flew to London himself. The only questions he asked to co-workers were: why they were canceling the contract? They answered that they don’t like the plan of showing advertisements on TV. And here the most interesting is started. The director asked who was the most professional specialist in this field? The answer of this question is the most important one. Are you a well-known professional of your field? The history has ended the director personally called the recommended manager and suggested that kind of conditions after which he took all his table items and moved to his company. As a result, they retained both the best manager and the order. However, until we will be remembered to the question of who is the best, we should make our personal brand.

           Unlike the last century, today it is much more easily. We live in the era of modern technology. We can attract the attention even by social networks, can meet people that we didn’t ever meet and nothing connected us. In short, the task is simplified, but at the same time it is not so easy as it seems at first sight. Social networks and other advanced technologies are available to everyone, so it is necessary to act correctly, to introduce ourselves properly in our business circle and attract the needed attention, and as it can be said in marketing language, to inform the needed recipient about our brand.

           To manage public opinion about us, it is necessary to carry out a few rules:

Rule 1. Define your goal. Specify what you want to achieve. For example – I want to become the best project manager in the energy sector or the best advertising creative director.

Rule 2: Who is your concurrent? Think about who are the most famous and influential in your area. Analyze what are they gone through and what you can learn from them.

Rule 3: Define your field. Who are the people who can take part in your success? Who should know you and who is your target audience. What is also important for them to know about us.

Rule 4: All the details are important. Styles of dress, behavior, even the hairstyle creates a certain association about us. Form, which adjective you want to be associated with. What should be said about you – smart, serious, purposeful, or just funny and good person. Also become interested how people accept you today. How big is the difference between you and the person you want to become? What should you change and why?

Rule 5: Manage your own image. Be proactive and try your every message that is running to become special and to make a personal branding strengthening. Pay attention to how you use social networks (LinkedIn, Facebook, Twitter, blogs, etc). Don’t full the wall with Oscar’s or other similar information containing links, when your goal is to become a well-known manager of strategic projects. Do not confuse the public.

              And finally, follow the golden mean when you succeed. This time is started the most difficult period in which we should try to keep the public’s interest to us for as much longer as we can. But that’s the statement of another article, which we’ll discuss later.